North Carolina’s first nonprofit hospice organization, Hospice & Palliative CareCenter, founded in 1979, changed its name September 1 to Trellis Supportive Care.
Staff and stakeholders wanted a name that stands apart from other hospice providers and that reflects its mission of providing supportive care to patients and families.
“Our care has always set us apart, and now our name does too,” said Linda Darden, president and CEO. “The image of a trellis beautifully illustrates the framework of support we provide our patients and families. We also like the sense of guidance and support the name evokes.”
Hospice care remains the cornerstone of the organization; however, the name Trellis Supportive Care represents more than simply hospice and palliative care. “We provide advance care planning consultations, grief counseling, complementary therapies, a team of physicians and nurse practitioners that make home visits, and so much more that truly sets us apart,” said Darden.
“We believe this name provides a unique and memorable name that accurately reflects the mission of our organization,” said Aaron Singleton, chair of the board of directors. “This is a deliberate step towards embracing a new identity that reflects the organization’s distinctive characteristics and establishes a brand that patients and families can ask for by name.”